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I’m Liz Pritchard, a Lead User Experience Designer & Service Design Strategist with over a decade of experience driving research, shaping product strategy, and building better systems.

I design and lead mixed methods research, develop user-centered processes, and bridge gaps between product, engineering, and operations teams to move work forward with speed and clarity.

I specialize in mobile user experience strategy and utilizing GenAI to optimize research and process design workstreams.

Core Competencies

Mixed Methods UX Research (Quantitative & Qualitative)
Service Design & Cross-Channel Journey Mapping
Process Design for Customer Support & Internal Operations
Inclusive Research & Accessibility Awareness
Research Story-telling & Insight-Driven Strategy
Scalable Research Ops & Testing Frameworks
Design Thinking Workshop Facilitation
Research Democratization & Enablement
Behavioral Data Analysis & Strategy Alignment
Generative AI Integration for Research Acceleration

Recent Projects

Research Democratization Strategy at AAPOR 2025

Presented a poster at AAPOR 2025 Conference about how organizations can implement research democratization and why it's essential for speedy and equitable decision-making within modern product teams.

AI-Driven Push Notification Strategy

Designing a data-informed push notification approach using AI models to increase user engagement with a customer-facing mobile app through personalized, timely messaging.

Longitudinal Monitoring Dashboard

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My Portfolio: Selected Works

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3-Year UX Research & Innovation Strategy

Led a multi-year strategy to increase app installation, engagement, and retention across a customer-facing mobile app. Brought together research, service design, and cross-functional alignment to directly influence product development and business direction.

Designing a Chatbot & Live Chat Experience

Designed and led the development of an in-app chatbot and live chat system. Created the full user journey, service blueprint, content strategy, and testing plan to support users and reduce call center volume.

App Perception Survey

Designed and conducted a mixed mode survey to understand user perceptions, barriers to adoption, and privacy concerns of an app. Findings directly informed UI/UX improvements, changes to customer support processes, and the introduction of new features.